Cocktail Marketing

We have a solution for you.

Read on to discover why brands like The COI, The Guardian, LOVEFiLM.com, Playboy TV, YO! Sushi, Nestle, BlackBerry, Blockbuster, Simple, Hachette - Elle and Red magazines, William Hill, Play.com, Little Chef, Toshiba, Fitness First, Madame Tussauds, Alton Towers, The National Union of Students, Intercontinental Hotels/Holiday Inn, The Art Fund and Red Letter Days amongst others are using our partnership marketing services.

Our experienced team can work with you to create cost effective solutions in three key areas, all with a foundation in the principles of brand partnership marketing.

1) Brand Partnership Marketing:

We specialise in negotiating an exchange of communications inventory and media space between brands where they share common consumer targets and objectives (without money changing hands). Think of us as a dating agency for brands!

We only charge a fee based upon delivery of each partnership for you against your brief.

We work out the value of the partnership based on it’s theoretical media value – based upon the following factors:

• The brand endorsement of the partner
• The free media exposure for your brand
• Free incentive/benefit/prize
• Unbuyable media
• The sales potential of the call to action
• Our expertise in managing the entire process from beginning to end

We can create brand partnerships across a wide variety of sectors from media to retail, travel to publishing, leisure to online. Our unique approach has enabled clients to drive sales, increase loyalty and raise brand awareness, all with minimal expenditure. We choose partners by lifestyle to maximise potential brand partnership opportunities. We endeavour to utilize all partner consumer communication channels to market each client’s message, thus maximizing exposure.

For some previous brand partnership case studies, please click here.

2) Brand Loyalty Schemes:

This is the fastest growing part of our business – the most cost effective way to grow your business. Employ us to retain your existing customers rather than spend ten times the cost trying to find new ones!

We can achieve your brand loyalty objectives through various proven partnership strategies, creating schemes with brand partners that your customers will recognize and respond positively to.
Unlike your average incentive driven promotions company, we can give you brand endorsement, with no cost for the incentive itself. We create loyalty brand partnerships that enable brands to give you their best exclusive benefit for free. You can then provide these free benefits to your customers to help you achieve your loyalty objectives.

We ensure that the brands involved in your loyalty schemes are a perfect match for, and reflect positively on, your brand. We can demonstrate positive ROI – retaining and growing your customer base. By stopping your churn rate by a small percentage you will increase your profitability.

You only pay us for the delivery of the loyalty partners and management of the loyalty scheme. You pay nothing for the brand incentive or brand association.

Actions speak louder than words – click for our success stories with Varsity Bars V Card or Intercontinental Hotels Group

3) Sales Promotion:

Much of what we do could be described as sales promotion – Cocktail create thousands of sales promotions every year to drive sales and achieve loyalty objectives for our clients. The difference? We get the brand involved.
Our sales promotions involve a call to action, allowing you to measure direct customer response to your promotions in terms of redemptions and sales, in addition to free media value.
Brand partnerships work as Sales promotions.
Case studies demonstrate what we could do for you. Click here for retail sales promotion case studies.

How do we do this for you?

• Meet with you to understand your brand and targeting position, before taking a specific brief
• Agree a target list of brands you wish to be associated and partner with
• Confirm what you could give in return to a partner
• Agree budget
• Present your proposition to partners
• Gain agreement from a partner on your approved list
• Once a partner has agreed, we manage through the whole partnership process:
• Create a partnership proposal
• Create a heads of agreement
• Devise and confirm mechanic and creative for partnership
• Partner creates and pays for creative using your images, copy etc (all subject to your approval)
• Cocktail ensures compliance when the partnership goes live
• Finally we create a post analysis report for you on what has been achieved and how is has matched the budget

Final thought - everyone says… “we could do this ourselves”:

Everyone says we could do this ourselves - here are 5 reasons why you should employ us instead:

• We have a proven track record in creating brand partnerships. With an experienced team of partnership professionals we have both the time and the resource to create brand partnerships for you.
• We know who to contact and who not to contact. Experience tells us who the best brand partners for you are.
• We negotiate a win-win agreement – this has to work for the partner as much as it has to work for you.
• We manage the process from beginning to end – from creation to creative, from implementation to post analysis report
• It’s more cost effective to employ us – payment by results is a great deciding factor!

Case studies of success…  click here