To source a minimum of 2 partners a month for the BlackBerry Owners Lounge – a dedicated website offering a range of discounts and benefits for registered BlackBerry users.
The offer is to run as a reward for existing users and to act as an incentive for new users to register
The Solution
For January 2010, Cocktail created partnerships for BlackBerry Owners Lounge with Nikon, Xbox, British Military Fitness, Bobbooks and Theatre Tokens
BlackBerry Owners Lounge members were offered the opportunity to win one of 3 Nikon cameras, get a discount with bobbooks, opportunity to win copies of the new xbox lips game, get exclusive deals from British Military Fitness, and get a 10% bonus offer from Theatre Tokens.
They were exclusive offers available only on the BlackBerry Owners Lounge website
The Results
BlackBerry Owners Lounge were able to offer all registered users the chance to take advantage of the exclusive offers
BlackBerry Owners Lounge gained added value to customers and positive brand association
Nikon, Xbox, British Military Fitness, Bobbooks and Theatre Tokens were able to target their desired audience directly. No conflicting brands meant increased cut through for each partner
Nikon, Xbox, British Military Fitness, Bobbooks and Theatre Tokens gained positive brand association with a premium brand lifting their profile
BlackBerry Owners Lounge were able to increase user numbers
