Cocktail Marketing

• To develop partnerships with synergetic brands in line with Little Chef’s core values
• To target the family sector as key
• To drive sales over the Christmas period by offering their customers the chance to win a family holiday

The Solution: Travel City Direct

• Cocktail created a partnership promotion between Little Chef and Travel City Direct
• Little Chef customers will be given the chance to a win a 14 night holiday to the capital of the Sunshine State, Orlando, the chance to get £50 off their Travel City Direct holiday plus other great prizes.
• Little Chef is running the promotion in its 175 restaurants between Tuesday 1st and Thursday 21st December 2009
• The offer and competition will be promoted in Little Chef’s restaurants via competition entry leaflets. There will be posters and one roadside banner at each restaurant. The offer and competition will also be promoted in an email to Little Chef’s customers during December 2009.

Quote from Little Chef
Claire Knox, marketing manager at Little Chef, said: “The partnership with Travel City Direct brings together two really strong British brands and means that one of our customers is going to have a very happy Christmas indeed.”

Quote from Travel City Direct
Carol Williams, Head of Marketing for Travel City Direct comments, “We are delighted to be working with Little Chef on this Christmas promotion and hope to bring some sunshine cheer to Little Chef customers.”