Media Case Studies
LOVEFiLM & Metro
Tuesday, November 17th, 2009The Brief
LOVEFiLM
- Positive brand association with Metro
- Introduction to a wider audience
- Drive sales on LOVEFiLM
Metro
- Positive brand association with LOVEFiLM
- Offer an added value element to their readers
The Solution
- Cocktail created a partnership promotion between LOVEFiLM and Metro newspapers to achieve the objectives of both brands
- LOVEFiLM offered readers of Metro a free £10 Amazon.co.uk Gift Certificate when signing up for a free 30 day trial on LOVEFiLM
- These promotions were run across Metro publications country wide, reaching an audience of 1.8 million people. The promotions were run on an ongoing basis
The Results
- LOVEFiLM was able to reach a wider audience through Metro
- LOVEFiLM achieved data capture when the Metro readers took up the 30 day free trial in order to claim their 2 free cinema tickets.
- Metro was able to promote the LOVEFiLM offer as an added value benefit at no extra cost to them
