Cocktail Marketing

The Brief

Simple

• To provide positive brand association with a leading national newspaper
• To reach a new and receptive audience using this brand’s communication channels
• To communicate key messages about the Simple brand and the Simple Skin Health Check.
• To raise awareness of Simple’s radiance skincare range
• Increase brand awareness and drive sales of Simple products
• Data capture

The Times

• Positive brand association with Simple
• Offer readers a fantastic added value with an exclusive promotional offers and a competition
• Drive newspaper sales
• Drive traffic to Times online
• Data capture

The Solution

• Cocktail created a promotional partnership between Simple and The Times.
• Simple running a week of offers to help readers get ready for summer
• The Times promoted the offer via 5 x 2/3 pg insertions. Promotion had Saturday launch plus 5 promotional slots in Times2
• Estimated media value of promotions – £72,828
• Offers to include:
• FFER Daily Radiance SPF 10 Moisturiser
• £1 off 3 Simple radiance products with Boots
• Competition to win a VIP skincare consultation
• Competition to win a spa break in Paris
• Competition to win one of 375 Simple pamper treats

Quote from Simple

• “Simple are delighted to work with The Times. Partnership marketing is highly cost effective and The Times provides the perfect environment to reach our target audience”

Comments Alex Pike, Group Marketing Director of Simple Health & Beauty Ltd.

Quote from The Times

The Times marketing team comments,

• “The Times and Simple have come together, for the second time in a week long partnership. The promotions are a fantastic fit for our audience and they can not fail to win the attention of our readers”.